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The highs are great. But how do I cope with the lows?

As I write this, it’s an early Friday evening. I should be looking forward to the weekend or spending time with family or friends. Instead, I’ve cornered myself off from the world to have some ‘me’ time. Yes, it involves a really large bar of Green & Blacks, but more importantly, it involves a lot of… Continue reading The highs are great. But how do I cope with the lows?

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I’m back and documenting my journey starting a business…

I decided to stop writing a blog mid summer. Mainly because starting a business and finding time to continue my blog just wasn’t going to happen. But then I had this realisation of how much I’ve been doing and how valuable my learnings are, that just made me think.. WRITE THIS DOWN WOMAN. I’m also doing this because I’ve been… Continue reading I’m back and documenting my journey starting a business…

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Why Market Research is important to your business.

Jumping into that marketing campaign, product launch or website redesign is something companies do all too easily. Start-ups and small businesses particularly, often think that it is enough that their team members believe in the strategy or idea – or even that their nearest and dearest agree. However, in order to take a concept or… Continue reading Why Market Research is important to your business.