Enterprise

Market Research: Women and Handbags – Mintel v Q Research

In January 2014, Mintel published an interesting market research report on the Fashion Accessories Market in the UK. I happened to carry out my own market research focussing on the high-end/luxury handbag market (for reasons i’ll let slip later). It is unfortunate that I came across the Mintel report after I had released mine. Unfortunately, this meant… Continue reading Market Research: Women and Handbags – Mintel v Q Research

Enterprise

We weren’t all given an individual fingerprint for no reason…

I received an email from the New Entrepreneurs Foundation: You’ve been invited to our ladies only recruitment event. Exciting, I thought. I was invited along to join the current cohort and alumni, amongst ladies interested in a career of entrepreneurship, who would have the opportunity to learn about the foundation, and be inspired by a panellist of influential women.… Continue reading We weren’t all given an individual fingerprint for no reason…

Enterprise

“Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement”

It’s nice to stumble across an opinion so closely in line with my own. Even nicer when it’s an opinion of Kevin Roberts, CEO of Saatchi & Saatchi. The article may be over a year old, but i’ll certainly sleep well tonight knowing my opinions i’ve been so ruthlessly fighting to be heard, are now… Continue reading “Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement”