I’ve spent four months trying to get my product into one of my favourite magazines. It is The Stylist, one of London’s most circulated publications, and this week we landed a space in their section called the “Style List”.
Whenever I talk to people they tell me it’s who you know, not what you know. However, I don’t really know many people. I’m 22, from humble beginnings, brought up by a single parent in NW London. I’ve really had to build up my own contact list, and make things happen myself.
I got into the Stylist because of a Linked In message I sent 4 months ago. I got into the Stylist because I sent them weekly emails and calls. I got into the Stylist because of me. Not because of my cousin, uncle, brother, friend, friend of a friend. It wasn’t at all, “who I know”.
I’ve really learnt the difficulties of trying to get out without a foot already in the door. And as I try to get more publicity and exposure, I learn this even further. But it is possible. Just keep going, build your own connections and seriously don’t rely on anybody else.