Enterprise

“Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement”

It’s nice to stumble across an opinion so closely in line with my own. Even nicer when it’s an opinion of Kevin Roberts, CEO of Saatchi & Saatchi. The article may be over a year old, but i’ll certainly sleep well tonight knowing my opinions i’ve been so ruthlessly fighting to be heard, are now… Continue reading “Asking about Return on Investment is the wrong question today. You should be asking about Return on Involvement”