Failure. That dreaded feeling that prevents the world from doing something different. From starting amazing things. From taking a leap of faith. Failure is something I am very conscious of in my life, and to me it will be reaching 40 without having contributed positively to the world in some shape or form. Failure is… Continue reading No, you have not failed.
As I write this, it’s an early Friday evening. I should be looking forward to the weekend or spending time with family or friends. Instead, I’ve cornered myself off from the world to have some ‘me’ time. Yes, it involves a really large bar of Green & Blacks, but more importantly, it involves a lot of… Continue reading The highs are great. But how do I cope with the lows?
I’ve been brought up to appreciate that putting customers at the heart of everything you to is they key to business success. But what I have learnt more recently, is how to engage with your customers, and the importance of not ‘selling’ in it’s literal form. As mentioned in an earlier post, the general consumer… Continue reading The power of interaction
I’ve spent four months trying to get my product into one of my favourite magazines. It is The Stylist, one of London’s most circulated publications, and this week we landed a space in their section called the “Style List”. Whenever I talk to people they tell me it’s who you know, not what you know. However, I don’t… Continue reading Is it really who you know?
I decided to stop writing a blog mid summer. Mainly because starting a business and finding time to continue my blog just wasn’t going to happen. But then I had this realisation of how much I’ve been doing and how valuable my learnings are, that just made me think.. WRITE THIS DOWN WOMAN. I’m also doing this because I’ve been… Continue reading I’m back and documenting my journey starting a business…
Left my job – ✓ Graduated from NEF – ✓ Started a business – ✓ It’s been a long ride. After a long and difficult decision, I found the courage to leave my job. So much has happened I couldn’t possibly try and remember it all, let alone fit it into a blog post. However,… Continue reading Graduating from NEF & My Onward Journey
In January 2014, Mintel published an interesting market research report on the Fashion Accessories Market in the UK. I happened to carry out my own market research focussing on the high-end/luxury handbag market (for reasons i’ll let slip later). It is unfortunate that I came across the Mintel report after I had released mine. Unfortunately, this meant… Continue reading Market Research: Women and Handbags – Mintel v Q Research
1. The feeling you get when you open your eyes on a Saturday morning & realise the only demands you have today are the ones you make. 2. Spending time with friends, old and new. 3. Drinking and not caring about tomorrow’s headache. 4. Food. 5. London is great. I need to explore it more often. 6. Coffee. Because… Continue reading Things I forgot I loved about weekends…
Jumping into that marketing campaign, product launch or website redesign is something companies do all too easily. Start-ups and small businesses particularly, often think that it is enough that their team members believe in the strategy or idea – or even that their nearest and dearest agree. However, in order to take a concept or… Continue reading Why Market Research is important to your business.